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Main St. Marketing Plan Template

Every business, no matter how large or small, needs a marketing plan. However, a strategic marketing plan, is likely at the bottom of your priority list when you run a small business. You have dragons to slay and mountains to climb!

That’s why we’re here to help! Fill this form out to the best of your ability, we’ll take it from there. Seriously. Just do your best. If you don’t know the answer or what to put, just leave it blank. As long as we have an email address we can help you figure it all out.

Let’s get started.

Current State Analysis

In this section we look at where you are now so we can figure out the quickest route from Point A to Point B. In each of these categories, describe what sets you apart from the competition.
Describe the product or service you want to improve performance on. Pick one or two that will give your the most volume or highest return on investment.
Describe what advertising you’re currently doing and what has been working and not working for you.
Are you the low-price leader, or the high-end more quality choice? Maybe you’re right in the middle. How does your pricing set you apart from the competition?
How does your customer service set you apart from the competition?
Describe your service area and the different ways customers can purchase your product/service. For example, we service a 60-mile radius and a customer can call or schedule an appointment online.

Competitive Analysis

We can help you analyze your competitors so you know what you’re up against.
What does this competitor do better than you, and what do you do better than them?
What does this competitor do better than you, and what do you do better than them?
What does this competitor do better than you, and what do you do better than them?

Promotional Strategies

Promotional strategies can be broken down into three easy categories. Reach (who you’re reaching), Message (what you’re telling them), and Frequency (how many touchpoints are included in a campaign.)
Briefly describe your best customer. Remember, your best customer isn’t “everyone” it is the type of customer it is easiest for you to sell to.
What is your current brand message? What types of messaging resonate most with your best customer.
Are there times of year when you’re busy or slow? Give us any information that will help us devise touchpoints for your marketing campaign.

These questions will help us set you up with the right strategy team.

We just have a few other things we’d like to know.

Let us know their name.