Welcome to Main St.
IMPORTANT NOTICE:
On September 1, 2025, this website will be retired and automatically redirect to the redesigned CherryRoad.com. Please update any bookmarks.
Welcome to Main St.
On September 1, 2025, this website will be retired and automatically redirect to the redesigned CherryRoad.com. Please update any bookmarks.
A search engine is a business, just like you. Google has maintained dominance in the search engine/browser space for decades now because they’re very fussy about the websites they serve their customers. They want those sites to be relevant, well built, and credible before they say to the customer, “Here… of the 2,866,359 results to your query this site right here at number one will give you what you’re looking for.”
The rest of the world follows Google’s lead on what makes a top ranked website in hopes that Google will like them best. This is how search engine optimization was born.
Google is the King of Land Internet, and the rest of us are showing up at the ball in hopes he likes us. With millions of websites trying to get noticed by the King, there are some bad websites that end up, over time, being ranked high because they’re devious. This means Google changes its algorithms constantly so it can find new ways to outsmart bad players in the marketplace. There are, and will always be, changes in what tactics are most successful in improving how much search engines like you. However, the overall strategy search engines use can be bucketed into three categories: relevant, well-made, and credible.
Someone searches “Bakeries near me” and the search engine will look at all the information it can find with the key words “Bakeries” with a valid address close to the customer’s location.
A simple rule of thumb is to look objectively at your website and ask, is it clear to a computer algorithm that this website is a Bakery located downtown?
Google also looks for sites that are well-made. When they’re deciding if they want to offer up your site to their customers, they make sure they’re sending them to a well-made, secure, mobile friendly site.
Can a customer or computer crawler go to your website, understand what it is, and how to schedule, order, or contact your business?
Credibility is incredibly important in the world of SEO. Google wants to deliver the authority on the topic, the best reviewed bakery, and the most accurate information possible to its search engine customers.
Can you prove to search engines that you’re a legitimate business and that people online like you?
We can give you a quick review of some simple steps you can take immediately to improve your organic search results.
If you haven’t received your Snapshot report yet, start there. Otherwise, schedule a virtual review with an expert for free.