Website Basics

Website Basics

What does every website need?

Website don’t have to be complicated. They can be, and sometimes you need a deeply complicated website to serve your customers best. However, even complicated websites only need three simple characteristics: clarity, easy navigation, and a clear call to action.

  • Clarity
  • Easy Navigation
  • Actionable

Website Basics

If you’re just getting started on redesigning or building a new website, keep these three simple ideas at the forefront of your decision making.


Is it clear who you are and what you do? Would a mindless search engine bot be able to understand what product or service you offer? Can a customer find what the information they’re most interested in? Is the content on your site relevant to your audience, clear and engaging? Always put clarity above other objectives when it comes to creating a website.

Easy Navigation

As technology grows there are new and exciting ways to create an engaging website. But, we know clarity is the most important thing! When it comes to building out the navigation on your website make sure it is easy to find what you’re looking for.


One of the things people forget when building their website is what action do I want people to take when they reach this site? Do I want them to call? To chat? To schedule an appointment or send an email? Understanding what action you want customers to take on your site can help you make a clear, easy to navigate website that gets the job done.

Want to know more about creating a simple site?

Learn about Main St.’s “Simple Site” or get a free digital audit to see how your current website is performing.