0 Snapshot Report (SEM) Template – Main St.

CherryRoad Strategy Report

Business Name

Business Objective:

Clean your online presence by updating listings and responding to reviews. You need the platform for your potential customers to land. We can build you the most efficient website!

Customer Contact Information

Name:

Email:

Phone:

About Main St. at CherryRoad

Main St. at CherryRoad was created to bring simplified and affordable digital solutions to the small businesses we serve. Our products and customer service are built around years of seeing how large corporations and big business create an uneven playing field for small, local companies. When you deal with Main St., there are no layers of confusion and every person you encounter at our company feels personal accountability to do the right thing for our customers.

Snapshot Report Summary

Your overall Snapshot score is 00%, this means 00% of your competitors have a better online presence. 73% of consumers lose trust in a business with inaccurate listings and 88% of consumers look to online reviews when making buying decisions. Stop losing customers to your competitors and start winning them back.

Listings are a crucial component of search engine marketing as they help to improve a business’s visibility, SEO, trust, and mobile optimization. By ensuring that listings are accurate and consistent across multiple directories, businesses can increase their chances of being found by potential customers and ultimately grow their business.

Reviews are crucial for building trust and credibility with potential customers, improving search engine rankings, gaining valuable customer insights, managing online reputation, and gaining a competitive advantage. By actively soliciting and responding to reviews, your business can improve your overall success and growth.

Search engine marketing can provide businesses with increased visibility, targeted advertising, cost-effective advertising, measurable results, brand awareness, and a competitive advantage. By leveraging the power of search engines, businesses can reach new audiences, generate more leads and sales, and grow their business.

Our Snapshot Report looks at the foundational aspects of your online presence and grades you compared to industry averages.

View Your Snapshot Report

YOUR FOUNDATION

Reviews

A high count of complimentary reviews improves your online reputation.

Listings

Accurate listings give you online credibility and reach.

Website

Website content should load quickly and be relevant to search engines.

SEO

SEO is how all of these elements work together to improve organic traffic.

Foundational Recommendations

Foundational Recommendations are things we recommend you do before you start your marketing journey. Think of these things like making your car road-worthy before you get on the highway.

Positive reviews and an abundance of accurate listings are the most important factors when we look at Search Rankings. It can be hard to keep track of everything, we know that! Our software collects all of your Google Business data in one easy to use Dashboard for all of your online business needs

Listings Management

Incorrect listings confuse customers and third-party apps like GPS.
Incorrect listings lower your organic page ranking.
Correct listings integrate your online presence.

Your business information is aggregated across hundreds of websites online and if they have incorrect or even slightly inaccurate information, search engine algorithms get confused and decide to push you down in your page rankings.

You can do-it-yourself, or let us do it for you!

More about Listings Management

Reputation Management

95% of customers consider online reviews
Online reviews affect your page ranking
Positive online reviews build your brand’s credibility.

Our dashboard aggregates all your reviews into one place and lets you respond to, request, and display your online reviews.

More about Reputation Management

Tactical Recommendations

Tactical Recommendations focus on the types of advertising platforms we recommend you use to achieve your marketing objectives.

CALL TO ACTION

Call to action strategies focus on click throughs and lead generation.

What is your marketing objective?

AWARENESS

Awareness and branding tactics focus on frequency and putting your message top of mind.

What is your marketing objective.

Dynamic Pricing

CherryRoad offers Dynamic Pricing. This means that we take your total budget for a specific campaign objective and then we allocate your budget to the channels that will be most effective.

MULTI-CHANNEL

Multi Channels means you can advertise in video, social, search, and display for one low price. You don’t have to reach a minimum for each platform.

ALLOCATION

We split your budget by percentages based on what you want to accomplish. This means we take your budget and make sure it does the best job for you.

BUDGET

What is your current marketing budget.

Package Recommendations

The Search Solution

60% SEM to drive qualified leads to your website.
40% Targeted Web and Mobile display boosts message touchpoints.
Best for customers with a high “quality score” and with an online call to action.

REACH

Reach customers based on location and search terms using Search Engine Marketing.

FREQUENCY

Targeted Display delivers additional impressions to boost your brand.

MESSAGE

Contextual messaging for search & simple call to action display ads.

Targeted Mobile Display

Nearly 60% of all searches are done on a mobile device
Americans spend over 3 hours a day on their phone
Mobile displays ads online and in apps your customers use.

This advertising tactic supports strategies that focus on brand building and top of the mind awareness.

REACH: Reach customers within your targets while they’re on their devices.

FREQUENCY: High frequency ad delivery creates brand awareness and multiple touchpoints.

MESSAGE: Strong branding and messaging to grab your online audience’s attention.

Summary

Our recommendations are based on meeting your business objectives and can be put into three categories. Foundational strategies are things you really need to do to be successful online.

Foundational

Description of products recommended here.

$50.00

per month

$600.00 annual investment.

Campaign #1

Descriptions of products recommended here.

$XXX.XX

per month

$XXXXX.XX annual investment.

TOTAL MONTHLY INVESTMENT

$XXX.XX

per month

SEM can give you a competitive advantage by helping your business stand out from competitors in search engine results pages.

Next Steps

We hope to get you started on your digital transformation. Here are the next steps to begin your journey.

Choose the package that’s right for you.

Start creating your campaign through Ipromote.

Watch customers flood to your website in real time!