Welcome to Main St.
IMPORTANT NOTICE:
On September 1, 2025, this website will be retired and automatically redirect to the redesigned CherryRoad.com. Please update any bookmarks.
Welcome to Main St.
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SEO BASICS
Search Engine Optimization Basics A search engine is a business, just like you. Google has maintained dominance in the search engine/browser space for decades now because they’re very fussy about the websites they serve their customers. They want those sites…
Marketing Plan Basics
The basics of a good plan. A good plan, just like any good map, has a clear destination in mind. From your goals spring strategies…from strategies spring actionable steps. Then, step-by-step…you reach your Goal. Business Goals Marketing Objectives Marketing Strategies…
Website Basics
What does every website need? Website don’t have to be complicated. They can be, and sometimes you need a deeply complicated website to serve your customers best. However, even complicated websites only need three simple characteristics: clarity, easy navigation, and…
Advertising Basics
What is advertising? The biggest mistake business owners make is thinking that advertising and marketing are the same thing. Advertising is a tactic you can use to meet your marketing goals. There are literally hundreds of ways you can advertise,…
Marketing Basics
What is marketing? Marketing is really about developing business goals, and then creating strategies to meet those goals. If your goal can be defined clearly, marketing is choosing what roads will take you to your destination. Product Price Placement Promotion…
Why can’t I just use a Facebook Page for my website?
If Facebook is the only platform you use to communicate about your business, you’re missing out on large groups of potential customers. Facebook as a website? It’s free, everyone uses it, it’s easy to update…why can’t I just use Facebook…
Welcome To Main St.
What is Main St.? Main St. is where small businesses should thrive, and it is CherryRoad’s mission to help them do just that. Our objective is to develop simple, affordable technology tools for the communities we serve. Technology Education Community…
How Do I Know If My Advertising Is Working?
Strategy grows your business. Advertising communicates your strategy to the right people, at the right time, with the right message. The age old question How do I know if I’m getting a return on my advertising investment? What do you…